The braided crown, a reigning hairstyle for long hair


You don't need to marry a prince to wear a crown! To gracefully reign over the hairstyle kingdom, long locks are all you need. Let's take a closer look at the braided crown, the key to stylishly ruling this season's hottest trends...

Everyone wants to wear the crown!

No need to invest in a bejewelled band to wear a crown: a braid, plaited all the way around your head, is a much finer option. Those lucky ladies with lots of hair can even cheat a little, wrapping a regular braid along the contours of their face. Regal or bohemian, you get to choose how to wield your royal power.

Hair born for the throne

According to Delphine Courteille, hairstylist at L'Oréal Professionnel, all shades of long hair can try the braided crown. Rather, it's the type of hair that can make or break the style: 'For this look, it's best to have medium to thick hair, and lots of it, to create the necessary volume so the braid doesn't fall flat.' For layered hair, this style is best avoided, as holding it up would require too many pins!

Long live the hairstyle

You need more than regal posture to keep your crown in place. So that sections of the braid don't slip out and undo completely, like Rapunzel in the tower, you need to add grip to the hair using texturising products. Delphine Courteille recommends Next Hair Day or Texture Dust by L'Oréal Professionnel for both professionals and amateurs alike.

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Hailey Baldwin is a current reigning style icon. Boasting over 8 million Instagram followers , the model has become renowned for her bold, urban chic style that echoes through her outfit, hair and make-up choices. It's not uncommon to see Hailey teaming a leather jacket with a comfy sweatshirt and sneakers one day, only to switch her style to fierce micro-shorts or a figure-hugging beaded dress the next. As for her hair? Hailey's constantly evolving style and colour keeps us on our toes! Clearly the offspring of Stephen Baldwin knows that the right hairstyle can make or break a fashionable look.

Hair Secrets Revealed

Want to know a bit more about Hailey's gorgeous mane? Here the model reveals a few of her insider secrets...

# 1 Her favorite hair colour is blonde: Hailey confirms that her signature blonde locks are her go-to hair colour. "Blonde reminds me of my hair colour as a child. It symbolizes innocence and truthfulness. I often ask my hair colorist to go blonde."

#2 She uses an oil-based product to keep her locks glossy: "I can't live without my Mythic Oil Crème Universelle with its delicious argan and almond oil fragrance. I use it to relax my hair after a shoot, or as a hair cream before styling."

#3 She's a hair colour chameleon: Blonde may be her favourite hair colour, but Hailey is also a fan of experimenting. "It's amazing how something as simple as hair colour can change everything. I feel that my mood is completely different."

Hairstyle In Focus

If there's one look we absolutely adore on Hailey, it's when her hair is fashioned into glossy textured waves. As seen in the above image, this hairstyle perfectly encapsulates Hailey's modern and sultry look. What we love most is how incredibly healthy her hair looks, even with a slight tousle through the mid-lengths and ends. Styling the hair with a middle part is a masterstroke, giving the look an air of sophistication. Meanwhile the hint of darkness at the roots is a nod to Hailey's naturally easy-going personal style. Overall this style is the epitome of a look that will take you from day to night.

Its official - Hailey Baldwin, is our new hair idol when it comes to playing with colour and style!

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10 trendy hair colours you still need to try

Whether you prefer blonde, brunette, red or even a less natural shade, there's an option for you on our list of the top ten trendy hair colours you must try!

1. Cool ash brown

Perhaps one of the most trendy hair colours for brunettes, cool ash looks incredible on cool skin tones and light-coloured eyes. Keep any unwanted red undertones at bay with the for Brunettes. Alternate with your regular conditioner for healthy and shiny ash brown hair.

2. Beige hair

Cool sandy tones are the lighter equivalent of ash brown. Beige hair contains tones from the blue/green end of the colour spectrum, and is a particularly trendy hair colour for short hair. Keep beige from being boring with a stylish haircut: blunt bangs or layered lengths can lift your entire look.

3. Visible roots

Growing your hair out doesn't have to mean months of hat wearing to hide unsightly roots. In fact, the dark roots + light lengths look is actually a trendy hair colour combination all on its own these days! Because the focus is on the roots, don't let them get greasy. A dry hair shampoo will soak up any excess oils and give you a boost of volume.

4. Buttery blonde

A warm blonde that isn't yellowy, this creamy blonde shade will make you want to melt into its softness. Wear in shimmery long waves for a 1920s appeal.

5. Hair strobing

Update your look instantly with a few carefully-placed highlights using the "strobing" technique. Your stylist will use their expertise to place light sections exactly where the sun would hit. Put the winter months behind you with this ultra-flattering and subtle colour technique that looks as if you've spent some time on a sun-soaked beach.

6. Bronde

Hesitating between going blonde or brunette? Do both with bronde! It's not just a transitional shade, it's been one of the most trendy hair colour ideas this year. Bronde can be achieved either with an all-over dark sandy shade, or you can mix highlights and lowlights to give your hair depth and shine.

7. Auburn

There are different shades of auburn to suit your skin tone. It's up to you how much of the red you want to wear: from woody chestnut to dark ginger, it's all about rich natural shades. Red tones can look good on any skin colour, but talk with your stylist about whether you want cooler pink undertones or warm orange ones.

8. Rose gold

Rose gold, hands down one of the most trendy hair colours in 2018, can also exist in a brunette version with dark strawberry tones. If you don't want to go all-over strawberry however, a few subtle highlights of a dusky pink can really bring radiance to your complexion.

9. Copper

Truly shimmering metallic copper is an unforgettable colour. Keep your shine by using a serum or hair oil on the lengths and ends. We particularly love big copper curls!

10. Bright pink

You can't get a more trendy hair colour than shocking pink. Remember, to avoid your fresh colour fading or developing any brassy undertones, use a colour-protective shampoo and conditioner.

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Why chocolate hair colour is the perfect choice for this winter


Chocolate hair colour is one of the most popular shades for colder weather. But why? Here we look at the top reasons why chocolate hair is gaining steam, how you can get in on the trend next year.

Three reasons to love chocolate hair colour

1. Warmth. The slight hint of red undertones in chocolate help to bring out the warmth in your complexion. This also explains why certain cool shades of hair colour (or the wrong one for your skin tone) can do the opposite: draining your face of warmth and making you look tired and ashen. Not so with chocolate!

2. Radiance. Freshly coloured chocolate hair colour is great for reflecting the light. This then makes the hair appear fuller and more voluminous – great for people with fine or thinning hair looking for an instant boost.

3. Thickness. Brown hair colour is gentler on your hair than lightening. Permanent lightening requires the cuticles of the hair shaft to be lifted and the natural colour removed underneath. Going darker, however, involves colour being deposited onto the hair shaft. Some people even find their hair feels healthier and thicker after dying it brunette.

Different chocolate shades to suit your skin

There isn't just one shade of chocolate hair colour! Your stylist will create exactly the right combination of pigments to suit your hair hopes and skin tone.

Chocolate hair colour with caramel highlights: if you're going from blonde to chocolate, or simply want a few bright streaks to give your hair dimension, this could be your solution. Caramel isn't too far from chocolate on the colour spectrum, so the highlights won't look to harsh.

Dark chocolate hair colour: For a really rich hair colour that will keep you warm through the winter seasons, opt for a deep dark chocolate shade. To keep the shine whatever the weather, apply a few drops of serum after washing. We love the Liss Control Plus serum by Tecni.ART.

Milk chocolate hair colour: A more neutral alternative when it comes to chocolate hair colour is a milk chocolate version. It has fewer red tones, so really suits those with naturally cool undertones to their skin.

5 ways to wear warm brown winter hair

So once winter rolls around again you're going to book an appointment with your stylist to take your hair to a new shade of chocolate brown. But how are you going to style it? Here are five of our favourite ways to wear this beautiful brunette colour...

1) Wavy bob: give your bob a boost with a modern matte finish using the Super Dust powder by Tecni.ART. Simply sprinkle into your palms and run through the lengths for mattified volume.

2) Big bouncy curls: if your hair isn't naturally curly, no problem. helps you create voluminous and natural-looking curls.

3) Textured pixie: short hair? Chocolate hair colour gives body and shine to short hair cuts. Consider trying a cool or neutral shade for a really contemporary look.

4) Sleek and straight: show off your brunette radiance with long sleek locks. If you use a hair iron, be sure to apply heat protectant beforehand to prevent any hair damage.

5) Fishtail braid: a braid is a great way to showcase the different tones in your hair – perfect for chocolate hair colour with caramel highlights!

With all the benefits of chocolate hair colour, as well as the numerous options for styling all different hair lengths and types, are you tempted to take the plunge and be a beautiful chocolate brunette later this year?

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Here's why super-shiny glass hair is trending


When a hairstyle goes Insta-viral, you know it's worth a try. Popularised by Kim Kardashian, Lucy Hale and Hailey Bieber, the glass hair look is best described as modern, sleek and tidy. It's essentially a blunt bob, styled dead straight, with a high-shine finish.

This type of style will satisfy your inner perfectionist and the result is so shiny you can virtually see your reflection in it. It all boils down to the straight-edged cut, of course. If you're well overdue for a trim, you'll need a fresh cut to even things out and give you that blunt base. Typically, the look is just below the shoulder, but any length hair works so long as the cut is on point. Frizz and uneven lengths are an absolute no-no.

Once your hair stylist has nailed the cut, your work lies in the blow-dry and choosing the right products. To kick off, wash your hair using and Conditioner, which will render coloured hair instantly soft and purified.

Next comes the blow dry. Attach the nozzle to your hair dryer. As you raise it to your head, direct it down the hair shaft to remove all moisture and really make your locks glisten. As always, blow-dry your hair in sections with the help of a round bristle brush. This will condition your hair by distributing its natural oils and therefore boosting the shine factor.

To nail the glass look, run a small amount of an oil-based hair formula like through the hair, focusing on the lengths and ends. Just a few drops of this luxurious oil will enhance this look ten-fold. To fight the humidity that threatens to derail your glassy 'do, finish with a spritz of Messy Cliché French Girl Hair hairspray . It'll also fix up any rogue baby hairs if that's an issue for you.

While it may seem like an effort, this look is simple enough once you get the hang of it. We're confident you'll be sporting it on the regular.

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When it comes to brunettes, grey hairs are rudely visible far earlier than on your blonder friends. Obviously, the darker your hair is, the more obvious the greys.

Today we explain the best hair colours that will cover grey roots on brunettes - what type of coverage will work best, and how to care for - and transition from – brunette to grey.

What colour brunette will suit me?

If you used to be a dark brunette, there's need to instinctively go back to your former shade of hair. Dark shades can make older skin look drawn and tired. This is because the colour of our skin changes as we get older: less-efficient blood circulation is responsible for the loss of that healthy pink glow associated with youth.

Instead, look for less intensely saturated shades which will also make any grey regrowth less obvious. Warmer tones are more flattering than cool ones, as they accentuate the blush of your cheeks and make your face appear more radiant and healthy. Colours like butterscotch brown, light auburn and golden brown, or ash brown for those with a cool skin tone, are all versatile brunette shades that aren't too dark and are some of the best hair colours to hide grey.


All-over colour or highlights?

 If you opt for all-over colour, your grey roots will become more obvious, and will lead to that tell-tale line of demarcation. Opt for lowlights and highlights instead, which are also great for the day when/if you do decide to make the full transition into grey, as they can be subtly reduced with each re-colouring process.

 The right highlights and lowlights work like makeup, bringing light to the face in all the most complimentary places. They are also great for bringing volume to the hair. As we get older our hair can become weaker and lose its natural body. Colour (and the right hairstyle) can be used to add depth and dimension.


Going grey, hooray!

If you're taking the plunge, embracing your greys and making the full transition to overall grey hair colour – hooray! Hair colourists recommend using increasingly lighter shades of brunette before celebrating your silver side to make the transition more gradual. Semi-permanent hair colour to cover greys can also be a way of slowly taking the step: as the colour fades out, the greys gradually appear.

How to care for coloured hair

 If you're not ready to be a silver fox just yet, here's how to prolong your coloured hair for as long as possible:


1. Tailored haircare for coloured hair

Your first step is to start using a shampoo and conditioner designed specifically for coloured hair, such as the which also includes a spray and . If you've gone gorgeously grey, the Silver shampoo is perfect for you!


2. Don't over-wash

It seems obvious, but the more you wash your hair, the more quickly your new colour will fade, especially if it's semi-permanent. You're also more likely to strip the scalp of the natural oils that keep the hair fibres moisturised.

Try , not only soaks up excess grease, but leaves your hair voluminous and with a matte finish.


3. Dry with care

Rubbing at your head roughly with a towel can weaken the hair and leave it unable to retain its colour. Try to soak up excess water after showering by using downwards squeezing motions (to avoid literally rubbing the cuticle up the wrong way), ideally with a soft cotton material, not a coarse towel.

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Image Courtesy of L'Oréal Professionnel

Image Courtesy of L'Oréal Professionnel

Are you missing sunshine as the weather gets colder? Even if the weather isn't cooperating, get some bright rays of light in your life with golden blonde hair!

Shine on

Always in, sunny blonde is a classic go to colour. Inspired by those golden Aussie surfer girls, it's more than just a colour – it's a lifestyle!

Head to your L'Oréal Professionel salon and ask for a subtle, sun-kissed, luminous blonde. Thanks to Blonde Studio Majimeches precision highlights, your colourist can tweak the exact shade you dream of. The ammonia-free highlighting cream is a handy 'Stop and Go' technology with oleosphers making for vibrant blonds leaving hair soft and silky smooth.

And you'll be Golden - as they say.

Blonder and blonder

Want to take it take it blonder? Your L'Oréal Professionnel stylist can help with advice on which look suits your skin tone and style best. Using L'Oréal Professionel Platinum Ammonia Free Blond Studio you can go up to 7 levels lighter. It develops in 15 to 50 minutes depending on how light you go so you can get that Spring time feeling in under an hour!

It's time to sizzle!

After sun care

In the same way as you care for your skin when you're in the sun, you'll need to take care of your newly highlighted golden blonde locks. Coloured hair needs to be treated kindly. Moisturizing, hydrating and protecting your follicles is key.

The L'Oréal Professionnel salon SMARTBOND treatment is the perfect option for those looking to protect their hair. The unique system protects and strengthens bonds during hair colour services, and was specifically designed for use by hairdressers. Enquire at your local salon!

What the editors say: It's also worth picking up to protect your highlights and stop them from turning yellow.

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Go from the boardwalk to the boardroom with a street-style inspired up-do. We've scoured the pavement to find five easy looks that are perfect for the work day.

The chic chignon

The chignon has always been an office wear staple, but this street-style take on the look is a little more tousled. Perched high on top of the head, this chignon keeps your hair out of the way as you work, while also flattering a long and elegant neckline.


The slick bun

 A slick bun is another office favourite for its workplace practicality. However this sleek and smart bun is placed a little lower down for a more refined finish. To create the look, simply start with a ponytail and then twist the tail into a bun shape. Finish with a touch of L'Oréal Professionnel Infinium Pure hairspray to set the style and smooth down any flyaways.

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The clipped knot

Need to focus on the task at hand without worrying about what your hair is doing? Then this clipped knot is the style for you. The little knot sits low at the nape of the neck and is held together securely by either a clip or a clasp. This no-nonsense look is perfect for everyday wear – or you can jazz it up by adding in some oversized accessories.

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The loose tail

Ponytails have an unjustified reputation for being boring, but this loose interpretation has a relaxed and feminine feel. This hairstyle tames your mane, while still having a soft face framing finish. For a bit of extra oomph try backcombing and applying L'Oréal Professionnel Série Expert Volume Master before creating the pony.

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The high flicked bun

Take a high ponytail, fold it over and voila, you've got yourself a high flicked bun! This quick'n'easy hairstyle is perfect for mornings when you've got very little time to get ready and need to look your best. Healthy hair is a must with this look so be sure to use a L'Oréal Professionnel hair care range suited to your current hair condition.


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Major changes aren't always big-ticket changes. Subtlety goes a long way, as these photos show. Before things looked good, but after ... wow! That is the subdued beauty of hair contouring.

Depth through tones

The artistry involved in hair contouring makes you into the masterpiece. Dark tones create shadows, and these visually reduce the length of the face and make it appear narrower, while lighter tones, which reflect the light, create the look of an elongated face. It's all about balance, creating the optical illusion of a more oval, more symmetrical shape.

Accentuate the positives

We've all learnt (or at least practiced!) how to mix and blend makeup to enhance our cheekbones and make our eyes shimmer. Before and after photos are always inspiring. And sometimes they're a little like a game of 'spot-the-difference' – we can see the change, but not always immediately know how it happened! Through tailor made colour techniques the "after" results of hair contouring are incredible, but still look natural, and are specifically created for each person.

Bespoke style

The individual approach that hair contouring demands is one of its strongest advantages. Your hair stylist works with you to identify the shape of your face and how to enhance your best features ... then through precisely applied colour and highlights, they frame your face to create your new look. The before and after won't be a shock, your friends will still recognise you – but Hair Contouring will be your best kept beauty secret. It's been the beauty go-to of the stars for a long time, and now you can experience Hair Contouring at exclusive L'Oréal Professionnel salons for yourself.

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Image Courtesy of L'Oréal Professionnel

Image Courtesy of L'Oréal Professionnel

Ashamed of the current state of your head? We've all been there, friend. Don't despair because there are fast and reliable remedies for taming, hiding, or straight-up reversing a bad hair day (no matter how dire). We've teased out three of our favourites.

1. Dry shampoo + braids

Braids are your go-to for hair that makes you feel ashamed. Before you go segmenting it into three parts, reach for some dry shampoo. Massage it into your roots. We like Morning After Dust by Tecni.ART – an invisible formula that ensures long-lasting freshness, not to mention revives your 'do with a gorgeous scent. We digress. The point of this is it will absorb excess oil and clean up your overall look. To guarantee you don't overdo it, use a little at a time until you're grease-free and all freshened up. Then loosely braid your hair and get on with your day.


2. Texturising spray + the messy bun

When hair won't cooperate, why not work with it and render that mess into a boho bun? One way to give life to limp, sad hair before whipping it into a bun is to make it more voluminous. Texturising hairspray such as gives texture and volume with a matte-like effect. You can be heavy handed with this because it's going to be key to your look. Afterwards, whip your head forward and twist your locks into a bun either at the top of your head, or into a low bun above your neck. Use a hair elastic to secure it in place, but keep it loose-ish – this adds to the effortlessness.


3. Headband or hat

When you're beyond help, either thanks to a hair appointment gone wrong or humidity's given you serious frizz, cover it all up. Pop on a bright, patterned headscarf or headband over a pony to distract passersby from your hair, or if need be, toss on a hat and pray tomorrow is kinder to you

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Date Night Hairstyles: 3 Hailey Baldwin Red Carpet Looks

Image courtesy of L'Oréal Professionnel 

Image courtesy of L'Oréal Professionnel 

Looking for the ultimate date night hair inspo? Take a page out of Hailey Baldwin's red-carpet playbook.

Getting glammed up for an evening out with that special someone is all part of the date night experience. Whether it's for Valentine's Day or another occasion, the goal is to channel a look that's romantic, alluring and just a little sensual. If you're feeling stuck for hairstyle ideas then look no further than our favourite 'It' girl, Hailey Baldwin. The newly named international spokeswoman for L'Oréal Professionnel has proven time and again that she's a master of sexy statement red carpet hairstyles. Take your pick from these date night worthy looks...

Tousled top knot

It's not quite a pony tail and not quite a bun – but it's undeniably gorgeous! This fun and flirty tousled topknot almost looks like a high ponytail due to the loose locks cascading out of the base. Hailey's styling choices are spot on too – she's paired her 'do with a chic ensemble and sophisticated make-up. The best part about this look is its polished yet low-maintenance, making it a versatile look for wherever date night takes you.

Messy ballerina bun

Image courtesy of L'Oréal Professionnel

Image courtesy of L'Oréal Professionnel

As far as date worthy hairstyles go, this feminine ballerina bun is a classic. Follow Hailey's lead by incorporating loads of volume at the roots for maximum impact. To make it happen, use a tail comb to tease the front section into a bouffant before fashioning the lengths into a ballerina bun – and don't forget to finish with L'Oréal Professionnel Infinium Hairspray. Also, note how this style shows off Hailey's artfully-placed blonde highlights. Perfection!

Sleek, chic lengths

Image courtesy of L'Oréal Professionnel

Image courtesy of L'Oréal Professionnel

Up-do's aren't your only date night option! If you prefer to wear your hair out, then why not dabble with this sleek, wet-look hairstyle. The secret to striking the perfect wet-look finish (without going overboard) comes down to concentrating your product application around the roots. Take a small amount of gel and rub between the palms. Then slick it over the sides of your head above the ears and then use a comb to distribute.

How to get more out of your color

Perfecting your date night hairstyle is about more than just styling – it's also about making the most of your hair colour. To give your current shade a boost, try adding the L'Oréal Professionnel Mythic Oil range into your hair care routine. Inspired by the tradition of Indian oil bathing, the Mythic Oil collection leaves your hair thoroughly nourished and super shiny. Take a few moments to truly indulge your locks before you get dressed up for a night on the town!

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Three Must-Try Men's Hairstyles From Fashion Week 2017

Image Courtesy of L'Oréal Professionnel

Image Courtesy of L'Oréal Professionnel

Gentlemen, are you struggling for hairstyle inspiration? Then join us for a quick catwalk tour to see what men's hair looks are trending this season...

Ultra-short and a tad disheveled

Listen up. Prominent ears were almost like an accessory on this season's runway thanks to an ultra-short haircut. In order to accentuate this facial structure, the model's hair was kept super short on the sides with some disheveled volume left at the front and top of the head. It's not quite the dramatic undercut look that has been popular in recent years but rather a more subtle take on the style.

DIY: Scrunch a curl-enhancing gel like L'Oréal Professionnel Tecni.Art Wild Stylers into your hair after showering. Then blow-dry from the back to the front of your head, tousling with your fingers as you go.

Suave, slick and side parted

Image Courtesy of L'Oréal Professionnel

Image Courtesy of L'Oréal Professionnel

With a nod to 1950s Hollywood actors, (here's looking at you, Clark Gable) this super sleek style is an easy one to replicate on short hair. All you need is to take a smidge of gel, such as L'Oréal Professionnel Tecni.Art Fix Max, and use it to slick the hair over and across to one side. Bonus points for teaming this look with a carefully-groomed moustache.

DIY: Spread the gel along a deep side part, using a comb to create a perfect line. To give it hold and sheen, finish with a mist of L'Oréal Professionnel Tecni.Art Wet Domination Shower Shine

The untamable curly mane

Image Courtesy of L'Oréal Professionnel

Image Courtesy of L'Oréal Professionnel

Don't hate your curls, embrace them! This season, both men's and women's fashion shows have seen a return to natural textured hairstyles. The goal is to work with what you've got and use styling and products to enhance it. The key with this look is to find the balance between curls that aren't too tight or loose – and with no frizz.

DIY: Blow drying your hair with a diffuser attachment will help your curls maintain their shape – but be sure to first apply a curl enhancing cream like L'Oréal Professionnel Tecni.Art Dual Stylers Bouncy & Tender.

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