Major changes aren't always big-ticket changes. Subtlety goes a long way, as these photos show. Before things looked good, but after ... wow! That is the subdued beauty of hair contouring.

Depth through tones

The artistry involved in hair contouring makes you into the masterpiece. Dark tones create shadows, and these visually reduce the length of the face and make it appear narrower, while lighter tones, which reflect the light, create the look of an elongated face. It's all about balance, creating the optical illusion of a more oval, more symmetrical shape.

Accentuate the positives

We've all learnt (or at least practiced!) how to mix and blend makeup to enhance our cheekbones and make our eyes shimmer. Before and after photos are always inspiring. And sometimes they're a little like a game of 'spot-the-difference' – we can see the change, but not always immediately know how it happened! Through tailor made colour techniques the "after" results of hair contouring are incredible, but still look natural, and are specifically created for each person.

Bespoke style

The individual approach that hair contouring demands is one of its strongest advantages. Your hair stylist works with you to identify the shape of your face and how to enhance your best features ... then through precisely applied colour and highlights, they frame your face to create your new look. The before and after won't be a shock, your friends will still recognise you – but Hair Contouring will be your best kept beauty secret. It's been the beauty go-to of the stars for a long time, and now you can experience Hair Contouring at exclusive L'Oréal Professionnel salons for yourself.

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